Marketing Your Small Business 
That Excels in Hard Times

The Seven Critical Marketing Oversights Small Business Owners Must Avoid

Unclear branding hampers engagement. StoryBrand clarifies messages by understanding customer problems, ensuring cohesive marketing, and aligning sales. It focuses on long-term relationships, high-quality content, and consistent social media presence.
  • Essential Marketing Strategies
  • Expanding Your Marketing Role
  • Building an Accelerator System to Increase Revenue
  • ​Clarity Through Controlling Ideas
  • ​The Website
  • ​Generating Leads
  • ​Automatic and Optimizing Your Email Sequences
  • ​Stories Are the Key to Your Success
  • ​Critical Overview of the 7 Marketing Mistakes to Avoid
Samantha and Jack Ellis, who run a small taphouse in a mountain bike community, initially struggled with undercharging due to marketing uncertainties. Their situation improved dramatically after applying Raven Business Coaching's 'Marketing Made Simple' framework. This strategy boosted their confidence, allowing them to attract more bikers and locals, improve their operations, and significantly increase profits with their small team.

Solutions To the Challenges

1. Essential Marketing Strategies
Challenge: 
Many small business owners lack a comprehensive marketing strategy, leading to fragmented efforts that fail to create a cohesive brand image and message.

Solution: 
Our eBook and course provides a step-by-step guide to developing a comprehensive marketing strategy, ensuring all efforts are aligned and support a unified brand image.

2. Expanding Your Marketing Role
Challenge: 
Adapting to the expanding demands of marketing roles, including content creation, social media management, and customer engagement, often results in burnout and ineffective campaigns.

Solution: 
The eBook and course offers practical advice on managing multiple marketing roles efficiently, with tips on time management, delegation, and leveraging automation tools to streamline tasks.

3. Building an Accelerator System to Increase Revenue
Challenge: 
Developing and implementing systems that effectively accelerate revenue growth can be difficult due to limited resources and expertise in revenue optimization strategies.

Solution: 
Our program includes detailed modules on building and implementing an accelerator system, using proven strategies and tools to increase revenue and scale the business effectively.

4. Clarity Through Controlling Ideas
Challenge: 
Achieving clarity in their controlling ideas is essential but often elusive, making it hard to communicate a clear and compelling message that resonates with the target audience.

Solution: 
The eBook and course emphasizes the importance of clarity and guides you through the process of defining and refining your controlling idea to ensure it resonates with your target audience.

5. The Website
Challenge: 
Many small businesses struggle with outdated or poorly designed websites that fail to convert visitors into customers due to poor user experience, unclear messaging, and lack of optimization.

Solution: 
Our eBook and course provide best practices for website design, user experience optimization, and clear messaging to ensure your website effectively converts visitors into customers.

6. Generating Leads
Challenge: 
Consistently generating high-quality leads is a common issue, as business owners may not have effective lead generation strategies or the necessary tools to attract and capture potential customers.

Solution: 
The course and eBook covers a variety of lead generation techniques, from creating compelling lead magnets to utilizing social media and SEO strategies to attract and capture high-quality leads.

7. Automatic and Optimizing Your Email Sequences
Challenge: 
Implementing and optimizing automated email sequences can be technically and strategically challenging, leading to missed opportunities for nurturing leads and driving conversions.

Solution: 
Our program includes modules on setting up and optimizing automated email sequences, with templates and strategies to ensure your emails nurture leads effectively and drive conversions.

Every Business Serves A Hero, and that Hero is the Customer

Your 7 Step Path To A Success Marketing Campaign

1.A Character: 
Every story starts with a character. In marketing, this character is your customer, not your brand. The framework emphasizes understanding who your customer is and what they want.

2. Has a Problem: 
The character faces a challenge or problem. In the StoryBrand framework, this problem is not just external but can also be internal or philosophical. Identifying and articulating the problem your product or service solves is crucial.

3. And Meets a Guide: 
In every story, the hero meets a guide who helps them overcome their challenges. Your brand is the guide. This part of the framework focuses on positioning your brand as the guide with empathy and authority.

4. Who Gives Them a Plan: 
The guide provides the hero with a plan to help them achieve their goal. This translates into the marketing message as the simple plan or steps the customer needs to take to use your product or service.

5. That Calls Them to Action: 
The guide calls the hero to action. In marketing, this means creating a clear call to action (CTA) that tells your customers exactly what to do next to solve their problem.

6. That Helps Them Avoid Failure: 
Every story has stakes. This part of the framework addresses the potential failure customers want to avoid. Highlighting what’s at risk if they don’t solve their problem can motivate customers to act.

7. And Ends in a Success: 
Finally, the story ends with the hero achieving success. Your marketing message should clearly articulate the success your customers will enjoy as a result of using your product or service.
This Framework is effective because it places the customer at the center of the story, making them the hero. It simplifies the message, making it easier for customers to understand how your product or service can help them. By following this narrative structure, businesses can create more engaging and effective marketing materials that drive action and conversion.
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